As early as 1978, Public Relations was described as “the art and social science of analysing trends, predicting their consequences, counselling organizational leaders, and implementing planned programs of action, which will serve both the organization and the public interest“.
At Cork Media, we embody that very “art” and work vigorously to apply it to our clients’ needs.
To the uninitiated, PR can seem very “smoke and mirrors” - and its often is! The art and skill is in the direction and placement of the
key messages as prescribed by each client – they are both unique and similar at the same time.
At Cork, we strive for exceptional results, understanding that accountable PR is more about relationships and trust, than the mere promise of exposure. A robust and thoughtful strategy ensure these powerful results, driven from a well planned Marketing Strategy.