According to Wikipedia “Social Media includes web-based and mobile technologies used to turn communication into interactive dialogue…. media for social interaction as a superset beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media has substantially changed the way organizations, communities, and individuals communicate”
This raises a very important point – social media isn’t just “oh we have a Facebook page” or “yea, we do that Twitter thing”!!!
To make the most of social media for your organisation you must understand the end goal you are trying to achieve. Is it “we want to sell 50 pallets of widgets before Christmas”? or “we want 500 new members by 2013”? Acknowledging these goals in the planning stages of your Social Campaign is vital to its success.
The strategies we will encourage you to undertake are designed to integrate with your more traditional marketing methods, complimenting their activity.
With the world switching to a more “paperless” society, organisations must accept and adopt strategic “social media” plans in order to be successful in this space. And it makes perfect sense. The net allows for an almost instant gratification of your success – of course the tradeoff can be an almost instant demise, if your approach and execution is anything less that professional.
And that’s where Cork Media comes in. Let us take the headache out of your Social Media strategic execution!